Design Junction London
The new venture from Chorus got off to a great start with the launch of Simon Pengelly‘s excellent and elegant ‘Theo’ chair and table range at the recent Design Junction event in London. Held in the magnificent setting of Victoria House in London’s Bloomsbury district and as part of the wider London Design Festival, Design Junction London, which took place from 22nd to 25th September, followed the huge success of Design Junction Milan earlier in the year.
For Chorus the show was the ideal opportunity to show their first range of products under the new banner, with considerable interest and enquiries coming from all quarters as visitors to the show admired the balance between beauty and function that Theo so pleasingly achieves.
From concept through to final production Simon Pengelly‘s Theo design has always retained its fine lines and elegance and its slender proportions, unusual in laminated wood stacking chairs already on the market.
Simon has brought a freshness and lightness of touch, for which he is recognised, to his answer to the brief for a high density wood frame stacking chair. Yet inspite of this fine detailing, Theo is built and engineered to withstand the rigours and expectations of the contract furniture marketplace and has passed Level 2 of BSEN 15373:2007 for strength and stability for non-domestic seating, at FIRA.
Simon Pengelly says:
“Chorus perceived a gap in the market for a contemporary wooden framed high density stacking chair. Theo can stack up to 30 high and still be wheeled through a standard doorway. We laboured long to achieve the slim elegant profile, whilst ensuring the strength necessary for the rigours of the contract market. Theo will be specified across the leisure, institutional and corporate sectors for its combination of good looks, comfort and great stackability, and of course for the ‘all wood look’.” Design Director, Tim Lishman says that the accompanying tables shown at Design Junction were also very well received and admired by visitors, and are in the final stages of development with plans to offer a wide range of sizes, shapes and finishes matching those of the chairs. He also added that armchair prototyping is nearing completion and it is planned to introduce this early in 2012 along with an extended stacking trolley range amongst other accessories.